{"id":95,"date":"2019-09-01T16:41:43","date_gmt":"2019-09-01T15:41:43","guid":{"rendered":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/?p=95"},"modified":"2019-10-11T22:54:00","modified_gmt":"2019-10-11T21:54:00","slug":"advertising-rates","status":"publish","type":"post","link":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/2019\/09\/01\/advertising-rates\/","title":{"rendered":"Advertising rates"},"content":{"rendered":"\n<p>Our prices have remained unchanged since 2010 during which time we have increased our circulation from 5,000 to 11,000 imprints, a figure we want to see increased to at least 15,000.&nbsp; We have held prices steady by, changing printers, reducing the number of pages and using lighter weight paper.&nbsp; We have reached a point where there is no means of reducing costs without damaging quality or circulation, neither of which serves well our readers or advertisers.<\/p>\n\n\n\n<p>The new prices offer a \u201cmore is cheaper\u201d price scale, \u201cdoubling the size\u201d of an advert no loner simply doubles the cost.&nbsp; We have changed the prices (some up, some down) to be more commercially savvy.&nbsp; For example, pages which advertisers have seen as being \u2018preferential\u2019 (back page, page 3 and inside back page) have a new price point which reflects the desirability of those pages.<\/p>\n\n\n\n<p>The changes amount to a 3% reduction on the undiscounted price for a full page colour advert (not on a premium page) to up to 11% increase on some black and white adverts.&nbsp; See the document below for the full details.<\/p>\n\n\n\n<div class=\"wp-block-cgb-block-algori-pdf-viewer\"><iframe class=\"wp-block-cgb-block-algori-pdf-viewer-iframe\" src=\"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-content\/plugins\/algori-pdf-viewer\/dist\/web\/viewer.html?file=https%3A%2F%2Fcheshire.camra.org.uk%2Foutinncheshire%2Fwp-content%2Fuploads%2Fsites%2F3%2F2019%2F08%2F2019-10-Advertising-rates-A5.pdf\" style=\"width:600px;height:825px\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our prices have remained unchanged since 2010 during which time we have increased our circulation from 5,000 to 11,000 imprints, a figure we want to see increased to at least 15,000.&nbsp; We have held prices steady by, changing printers, reducing the number of pages and using lighter weight paper.&nbsp; We have reached a point where [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-notice"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":21,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/posts\/95\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cheshire.camra.org.uk\/outinncheshire\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}